Fabrizio – sweet and salty pasta.
An Italian fast food restaurant providing fresh pasta dishes, located on Dizengoff main street. A cozy Italian joint with a homely atmosphere and a crazy pink staircase. The exterior Branding and signing include a massive sign which is easily recognized from the busy street and road.
The concept is influenced by local authentic “Little Italy NYC” restaurants. The walls and staircase are covered with framed pictures of iconic Italian figures such as Frank Sinatra and Sophia Loren, great Italian film directors and vintage film posters in different sizes, all together contributing to the overall old school Branding, design and feel of this special place.
Branding and interior branding: Studio Daniel Zaken |Interior design: Loot.Design | Photography: Tamir Rogowski | Signing: Karishilut